Today, during IBC Show- Amsterdam, Adobe announced a new Adobe Sensei-powered feature “Auto Reframe” for Premiere Pro. It reframes  and reformats video content using Adobe’s AI and machine learning technology.

In the simplest terms, Auto Reframe adjusts your video clips so that the action of a scene is never out of frame, even when you need to reformat your video for another aspect ratio. Here’s how Adobe describes it:

Powered by Adobe Sensei, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like Content-Aware Fill for After Effects (introduced this spring), Auto Reframe is an Adobe Sensei technology that uses AI and machine learning to accelerate manual production tasks,without sacrificing creative control. Through Adobe Sensei, we’re leveraging over a decade of AI and machine learning capabilities built into Adobe’s flagship products.

Adobe says Auto Reframe will be great for broadcasters or anyone who needs to optimize content for different platforms. Creators building media for both Instagram’s vertical format and YouTube’s landscape-first interface will probably see the most benefit. Reframing can be applied as an effect to individual clips or entire sequences.

There’s no definite release date set for Auto Reframe yet, but Adobe promises the feature will launch in Premiere Pro on the Mac later this year. For now, you can watch a preview video below. Last week, Adobe also published a preview video of its upcoming Banner Ad Reflow feature coming to Photoshop.

Premiere Pro is available to download as part of a Creative Cloud subscription plan.

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